LastMinute.com London Eye

EMAIL DESIGN + EMAIL BUILD

We helped the Marketing team to take their email communications to new heights with a branded suite of email templates.

Business Objective

Use impactful design to drive demand and revenue to the globally iconic London Eye.

Solution

We incorporated the strengths of the existing Lastminute.com and London eye branding in to a set of trigger email templates. We built the emails with HTML which the client could utilise within their current CRM platform.

Personalisation was included and the designs were produced across desktop and mobile.

All Interactive has been one of the easiest design agencies I have had the pleasure of working with. They played a critical role in getting our interactive post visit campaign live and despite them being new to our brand, were able to turn creative around within a short space of time and understand our needs almost immediately.

Within a week of the campaign going live we saw an increase of over 400 reviews on TripAdvisor. We look forward to working with them on the rest of our campaigns.

George Paige, Senior Marketing Manager,
lastminute.com London Eye