Merlin Entertainments

CAMPAIGN DESIGN

We helped the Marketing team at Merlin to drive ticket sales to their UK theme parks at half term.

Business Objective

To produce a campaign concept and a suite of 3 HTML emails for Merlins 3-way campaign for May half term.

Solution

Working to a tight deadline, we created the concept based around park visitors being amazed at what Merlin has to offer. To capture attention, we proposed a basic animation which worked optimally
across email.

We designed and built a suite of 3 responsive email templates to drive footfall to attractions split between the North, The Midlands and the South of the UK. These included Thorpe Park, Alton Towers, Chessington, Legoland, Madame Tussauds, Blackpool Tower and London Dungeon.

All Interactive are nothing short of astounding; they have the ability to turn my very crude ideas into successful concepts that drive revenue for our internal CRM programme. The initial concepts supplied continuously amaze our marketing teams and they are always happy to turn our ideas into detailed, on-brand campaigns. I am certain we shall be working with All Interactive again in the near future.

Charlie Marsh,
Senior CRM Manager UK, Merlin Entertainments