To produce a campaign concept and a suite of 3 HTML emails for Merlins 3-way campaign for May half term.
Working to a tight deadline, we created the concept based around park visitors being amazed at what Merlin has to offer. To capture attention, we proposed a basic animation which worked optimally
We designed and built a suite of 3 responsive email templates to drive footfall to attractions split between the North, The Midlands and the South of the UK. These included Thorpe Park, Alton Towers, Chessington, Legoland, Madame Tussauds, Blackpool Tower and London Dungeon.
Senior CRM Manager UK, Merlin Entertainments